the ethy marketplace · coming soonDiscover sustainable products you can actually trust.
For years we have verified the sustainability claims behind the brands you trust. Soon you will be able to shop them all in one place, every product checked and every claim proven.
Trusted by hundreds of UK brands
the same trust, a new chapter
You already know the badge. Soon you can shop it.
Nothing about how we verify is changing. We are just opening the doors, so the proof you have come to recognise on a brand becomes the proof on a product you can actually buy.
What we have always done
Verify the claim
We check the evidence behind a brand's sustainability claims and award the ethy ecolabels they have earned.
What is coming next
Shop the proof
Those verified products land in one marketplace, so conscious shoppers can buy them with total confidence.
how the marketplace works
Sustainability you can buy with total confidence.
Every product, checked
Nothing reaches the shelf on a promise. Each listing is checked against the evidence before it goes live.
Shop what you care about
Filter by the sustainability standards and UN Global Goals that matter to you, and find products that genuinely meet them.
Proof, not greenwash
Every product carries its verification, so you know exactly what you are supporting and why it earned its place.
Sell what you have already proven.
If your products are verified with ethy, you are first in line for the marketplace. If they are not yet, this is the moment to get the badge and reach shoppers who choose proof over promises.
- Already verified?
- Your products are ready, so claim your spot before we open.
- New to ethy?
- Get your claims verified and list alongside trusted UK brands.
- Reach the right buyers
- Sell to conscious consumers actively looking for responsible products.
“If you are UK based, want to shop more sustainably and are not sure where to begin or how to get through all the greenwashing out there, then this is for you!”
“I can finally shop sustainably without having to research for hours! It does all the verifying for you on how ethical shops are. Love it!”
“Really easy to navigate and I've found some great sustainable businesses. Definitely going to make some changes now and I know where to look!”
The verified marketplace is almost here.
Join the list and be among the first to shop sustainability you can actually trust.