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Every brand's sustainability claims are assessed against our published standards before it can sell on ethy.
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Featured brands
Meet some of the brands selling on ethy whose sustainability claims we've verified.
Battle Green

Battle Green is a small business based in Eryri, North Wales. Founded by Dave and Lucy in 2018, we offer eco-friendly alternatives to everyday items for the home and on-the-go. Our mission is to help reduce waste and cut down on single-use plastic. Our range includes award-winning handmade vegan cosmetics and sustainable beauty products.
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The QT

The QT began with a simple question: why should children grow out of cute before they've grown out of childhood? When I couldn't find joyful animal clothing for my son beyond the baby years, I decided to create it myself. Designed in Surrey for children aged 2 to 10, The QT puts hand-painted animal characters on soft organic cotton clothing, for any child who wants to wear them. Because cute isn't just for girls and babies. If I was going to make something new, it had to be kind, both in how it's made and in what happens when it's outgrown. So we design for circularity from the very start. We use 100% organic cotton and think about the smallest details, from cotton sewing thread to corozo buttons, avoiding hidden plastics wherever possible, so that when a piece can finally no longer be worn, it is easier to recycle. Until then, we encourage our community to care for, repair and pass on their favourites. Our clothes are made to be loved, made to last, and made to be passed on. Cute belongs to everyone. Kind to every kind. Petya, Founder of The QT
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Sutsu

At Sutsu, our name is deeply rooted in cultural significance, reflecting our commitment to sustainability, community and the seamless transition between seasons. The term 'sutsu' (節), akin to 'setsu' in modern Japanese, signifies a pivotal transition between two seasons, symbolising change and continuity.This concept aligns with our belief in the cyclical nature of life and fashion, emphasising timeless designs that adapt with the seasons. The name resonated with our positive ecological values and our respect for the myriad adventures offered by the natural world. Founded in 2004, Sutsu was built on a simple principle: to create a brand that blends timeless style with conscious sustainability. From its very first design, the brand has aimed to create lasting change, offering products that are mindful of the environment, celebrate cultural heritage and empower individuals to make conscious choices. Sutsu is more than just a brand — it’s a movement that believes fashion can be a force for good, shaping a better future for both people and the planet. We are accountable for our actions as humans, and at Sutsu we hope for the waves, mountains and parks that we are all drawn to, to look and feel the same in 20 years. Although this is looking increasingly unlikely we advocate the concept of slow fashion. That’s why we aim to make clothes that are not only design-driven, but that use sustainable or organic materials and that look just as good in 10 years as they do the day you first wear them. While this is not always achievable, every garment will consistently be made within Fairtrade, Organic & ethical regulations. Our instinct has been to walk a different path; one that is firmly rooted in our commitment to bringing you ethically made and responsibly sourced clothing. It’s an evolving process but one that is anchored in our core values with an aim to be fully transparent. One of our fundamental policies is that we do not hold stock. It’s a simple three-step journey: place your order, we get to work on making your order, and you receive your product(s) roughly 3-5 days later fresh off the press. From being honest about how our clothes are made, to how much they cost to make, we tell it like it is. We figure as long as we produce organic streetwear clothes that you love - which allows us to help fund environmental projects that we care about - then there’s nothing to hide. At Sutsu, we believe in thinking beyond ourselves and using our platform as a force for good is part of our responsibility. That means building meaningful partnerships with charities, staying true to our conservation. We proudly support impactful charities like Magic Breakfast, helping to provide nutritious meals to children across the UK, and Rewilding Britain, working to restore nature and biodiversity on a national scale. Every purchase helps us contribute to causes that matter. With every product, we’re not just creating style, we're creating positive impact. Furthermore, we have partnered with Ecologi as part of our aim to be environmentally neutral - for every Sutsu garment sold, two trees are planted on our behalf. Sutsu's is independently accredited by ethy, Renoon, Climate Neutral and many more.
Verified credentialsVisit shopBarnaby Skincare
Verified credentialsVisit shopSue Ure

I wanted to become a potter almost from the moment I discovered learning to use the potter's wheel aged 17. It was the immense pleasure in being able to create pots that were for everyday use that was a driving force - and of course the desire to make those pieces as beautiful as possible. Whist of course one's taste evolves, the source of my taste and aesthetic choices today are very easy to recognise. They are very much inspired by the 60's and 70's British post-war exuberance and optimism - but also informed by the ground-breaking simplicity of earlier 20th century movements, such as Bauhaus. But I find equal exuberance and sophistication in the world of ancient ceramics, ranging from Minoan to Chinese pottery. Ceramics last for a very long time, I think one has a duty of responsibility to make sure our designs merit this longevity! I create in small series, and do my best to ensure that my carbon footprint is as minimal as possible. My production is almost exclusively using solar energy and use only paper and cardboard in my packaging.
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